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Posts Tagged: publishing

(via writersrelief)

Source: weldonowen.com

When it comes to e-readers, do customers still judge books by their covers?

friesenpress:

Interesting article from the Winnipeg Free Press - “It’s a cover compromise that most e-reader enthusiasts have come to accept. Whether browsing tiny thumbnails online, squinting at a blurry image on a mobile device or observing a once-vibrant book-jacket design recreated on the shrunken, sometimes-monochromatic screen of an e-reader, ebook consumers have grown used to sacrificing the artistic appeal of a carefully crafted book in favour of convenience.

But given the eroded elegance of some ebook transfers and the fact that ebookworms don’t necessarily make their reading decisions while strolling through bookstores, it begs the question: do readers hooked on digital devices still judge books by their covers?”

On the other hand: “Sarah MacLachlan, president of House of Anansi Press, acknowledges that the design of print books is the priority for her publisher. But she says an attractive print cover can still send ebook enthusiasts scurrying to their online marketplace of choice.

“The print market, in a way, acts as a great marketing tool for the ebook market,” MacLachlan said in a recent interview. “I’ve seen more people go into stores, look at a book, pick it up, flip it over and say: ‘Oh, I think I’ll just buy it as an ebook.’”

Authors, publishers, designers and readers: what do you think?

Source: winnipegfreepress.com

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